AAM Webinars

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Client Consultation: Why Honesty is the Best Policy

Samantha & Jessica July 10 2024

Learn how to conduct consultations that build trust and set clear expectations. Samantha and Jessica (@thebrowloungenj) share how transparency leads to better client relationships and stronger results.

Struggles in Scaling Your Business

Nady B July 3 2023

Navigate the realities of growth in the PMU industry. Nady B (@nadyb2022) shares common challenges and practical strategies to scale sustainably.

Mastering Consultations

Brensha Searcy June 23 2023

Improve your client experience from the first interaction. Brensha Searcy (@bebrowedetc) teaches how to align expectations and create a seamless consultation process.

5 Things I Wish I Knew as a New PMU Artist

Jeska Mystic May 30 2023

Accelerate your growth by learning from experience. Jeska Mystic (@jeskamystic) shares key lessons, mindset shifts, and practical advice for newer artists.

The Art of Upselling in PMU

Amanda Banks • May 9 2023

Increase your revenue without compromising client trust. Amanda Banks (@amandabanks.pmu) teaches how to naturally introduce additional services, enhance the client experience, and position your offerings in a way that feels aligned and valuable.

6 Strategies to Get More Clients

Glen Rosenberg • October 17 2022

Learn practical, proven strategies to attract more clients and grow your business. Glen Rosenberg (@glenrosenberg) breaks down key marketing approaches that help you increase visibility, build trust, and convert interest into bookings.

Paperless Systems for PMU Artists

Ana Perrone • March 29 2022

Streamline your operations and simplify your workflow. Ana Perrone shares how to transition to paperless systems, improve organization, and create a more efficient client experience from consultation to aftercare.

Preventing PMU Pitfalls

Beauty Angels Academy • July 19 2021

Avoid common mistakes that can impact your results and reputation. This session covers key pitfalls in technique, client management, and business practices—helping you build a more professional and reliable foundation.

From Side Hustle to Six-Figure PMU Business

Jackie Kaiklian • March 15 2021

Learn how to transition from part-time work to a fully scaled PMU business. Jackie Kaiklian shares the mindset, structure, and strategies needed to grow sustainably and increase your income.

Softly Saturating Powder Brows

Tracee Ellis July 31 2024

Master the art of soft, natural-looking powder brows. Tracee Ellis (@fortitude.studios) demonstrates how to build layers with control, achieve smooth saturation, and create results that heal beautifully.

Brow Mapping & Design Fundamentals

Michelle Rukny • November 2022

Master the art of brow mapping and design. Michelle Rukny shares how to create customized shapes based on facial structure, ensuring balanced, flattering results tailored to each client.

Outline & Pencil Control for PMU

Jordin Lynn • November 21 2022

Improve your control, precision, and confidence in outlining. Jordin Lynn (@j.lynncosmetics) teaches how to refine your pencil work and mapping to create stronger, more consistent PMU results.

Lip Blush Mapping

Victoria Budnyk May 22 2023

Refine your lip blush results through precise mapping. Victoria Budnyk (@hdbeautyacademy) teaches how to create balanced, symmetrical lip designs.

Advanced Needle Techniques for Lip Blushing

Annette Ortiz • November 8 2023

Refine your lip blush technique with a deeper understanding of needle configurations and advanced application methods. Annette Ortiz (@medinkstudio) breaks down how to achieve precise saturation, smooth transitions, and consistent healed results, helping you elevate both your technical execution and overall outcomes.

Common Lip Blush Mistakes

Brittany Wagner July 31 2023

Avoid the most common pitfalls in lip blush procedures. Brittany Wagner (@inkbybritt) breaks down where artists go wrong and how to improve for better healed results.

Securing a Safe & Secure Outline

Clara Medina • May 17 2023

Build stronger foundations in your PMU work by mastering clean, stable outlines. Clara Medina (@modernbeautyacadmy) shares techniques to improve control, symmetry, and structure—ensuring your results are both precise and long-lasting.

Shading Techniques for Better Retention

Andrea Hudson • August 30 2022

Enhance your shading technique to improve healed results and pigment retention. Andrea Hudson (@precisepigment_calgary) shares practical methods for achieving smooth gradients and long-lasting outcomes.

The Truth About Microblading

Evelyn Daly August 14 2023

Separate myths from reality. Evelyn Daly (@boltbrow) shares real-world insights, best practices, and lessons learned to help you refine your microblading approach.

All Things Paramedical Tattooing

Jody Stoski • April 26 2023

Explore the world of paramedical tattooing and its impact on clients’ lives. Jody Stoski (@jodystoski) shares insights into techniques, applications, and how to approach this specialized field with care, skill, and professionalism.

Beyond Skin Deep: Navigating Paramedical Tattooing

El Truchan June 14 2023

Dive into advanced paramedical techniques and real-world challenges. El Truchan (@perfectdefinition_) shares how to approach complex cases with confidence.

How to Market Yourself in Paramedical Tattooing

Tassnique Prudhome September 25 2023

Position your paramedical services with clarity and confidence. Tassnique Prudhome (@officiallybougiellc) shares strategies to stand out, attract aligned clients, and grow your presence in a specialized market.

SMP for Men & Women

Tim Potter August 21 2023

Explore scalp micropigmentation techniques for a diverse client base. Tim Potter (@toplinesmp) shares insights into application, design, and adapting SMP for both men and women.

Introduction to Areola Tattooing

Jamie Morrison October 24 2023

Explore the fundamentals of areola tattooing and its role in restorative and paramedical work. Jamie Morrison (@beautyandthebrowmicroblading) shares techniques for creating natural-looking results while prioritizing client comfort and confidence.

Wound Healing in PMU

Nancy Antoine RN & Alma Ruiz July 10 2024

Understand the science behind healing and how it impacts your results. Nancy Antoine RN and Alma Ruiz (@alma_mariiisol) break down proper healing processes, aftercare, and common misconceptions that affect pigment retention.

Trademarking Your Beauty Empire

Chandler J July 17 2024

Protect and position your brand for long-term success. Lawyer Chandler J (@lawyerchandlerj) explains how trademarking works in the beauty industry, what to protect, and how to avoid costly legal mistakes as you grow.

All About Aftercare

Tracy Russell • April 12 2023

Proper aftercare is what determines your healed results. Tracy Russell breaks down best practices for post-procedure care, how to guide your clients effectively, and what to avoid to ensure optimal pigment retention and healing. This session helps you reduce complications, improve outcomes, and create a more consistent client experience.

All About Needles & Cartridges (Spanish)

Mahelia Santibañez • May 1 2023

Gain clarity on needle types, configurations, and their role in different PMU procedures. Mahelia Santibañez (@mahelia_brow_art) walks through how to select the right tools for optimal results, helping you work more efficiently and confidently.

Mastering the Gold Test (Korean)

Esther Yim August 28 2023

Refine your technical skillset with this essential technique. Esther Yim (@hudsonbeautybar) walks through the gold test process to help you improve precision and consistency.

Navigating PMU Regulations in New Jersey

Maria DeSantis • November 16 2020

Understand the regulatory landscape for PMU artists in New Jersey. Maria DeSantis provides insight into licensing, compliance, and what artists need to know to operate professionally within state guidelines.

Becoming an AAM Gold Member in New Jersey (Spanish)

Patricia Reed June 6 2023

Learn how to qualify for AAM Gold Membership in New Jersey. Patricia Reed (@glambrowsnj) explains requirements, benefits, and opportunities for artists.

The Chemistry of Pigments

Francesca Froio July 24 2023

Understand pigment composition and how it impacts your results. Francesca Froio (@francesca.froio) explains the science behind color, retention, and formulation.

Uncovering the Factors Behind Fading Ink

Erika Resener September 11 2023

Understand why pigment fades and how to manage it. Erika Resener (@xtractink) explores ink behavior, removal insights, and the variables that impact long-term results.

5 Common Eyeliner Mistakes

Kristina Melnicenco August 9 2024

Refine your eyeliner technique by identifying and correcting the most common mistakes artists make. Kristina Melnicenco (@5starbrows) walks through key application errors and technique adjustments to help you achieve clean, precise, and long-lasting results.

All About Eyeliner

Maya Risteska • April 18 2023

Strengthen your eyeliner technique with a focus on precision, symmetry, and retention. Maya Risteska (@beautybliss_academy) walks through foundational and advanced approaches to eyeliner application, helping you create clean, balanced results that heal beautifully.

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